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Following on from the success of two events held last year, two further one-day workshops on `Pharmaceutical Marketing Principles' where run during March 1999 for health authority prescribing advisers. To provide advisers with an appreciation of how drugs are marketed generally and then specifically targeted at prescribers, these interactive workshops explored the principles and concepts of market segmentaion, drug positioning and GP typography. Expert input of the pharmaceutical industry was provided through the involvement of Zeneca into the facilitation and delivery of the training.

Other training/education events run during 1998/99
3rd NPC health authority prescribing
advisers Conference
2 days - June 1998
Toolkit workshops
2 x 1 day - July and October 1998
Resource Allocation workshop  
1 day - September 1998
Obesity workshop  
1 day - September 1998
PCG Conferences:
"PCG and practice level prescribing support -  a networking opportunity for pharmacists"
"The role of pharmacists in primary care  groups - a strategic approach"

1 day

 

1 day
- March 1999

 

- March 1999

Marketing workshops
2 x 1 day - March 1999

Distance-learning Diploma in Prescribing Sciences

d.gif (1045 bytes) uring 1997/98 Professor Tom Walley of the University of Liverpool, in conjunction with the NPC, developed a new and innovative distance-learning postgraduate qualification in Prescribing

Sciences. This course covers more than just advanced clinical therapeutics; it explores the psychology and sociology of prescribing, the structures and policies of the NHS and the pharmaceutical industry, the many sources of prescribing information, and the approach to interpreting clinical trials.

Forty seven students entered the first intake in September 1997 with 41 successfully completing the course in December 1998. Forty five students entered the second intake in September 1998. The type of students ranging from health authority medical and pharmaceutical advisers to GPs and community and hospital pharmacists.

Successful discussions, throughout 1998/99 with the Royal College of General Practitioners (RCGP), achieved accreditation for the Diploma in April 1999.

In line with the business plan for 1998/99, the NPC also supported a series of ten, one-day workshops for the Diploma in Prescribing Sciences, jointly developed by the University of Liverpool and the NPC. These workshops were held in either Liverpool or London to facilitate student attendance.